Dispatches
Press features, treat launches, milestones and the occasional piece of nonsense — recorded here as it happens, in the order it happened.
The Butler's Functional Dog Treats left the Manor kitchen for the first time — and passed inspection by all four members of the Quartet.
Lady Petunia, the head of product evaluation, evaluated and approved the biscuit for production.
The Butler, as is tradition, tried one first.
Discover our new treats
Bloomberg Business News sat down with the Butler to discuss the Manor's evolving approach to longevity — from nutrition and mobility to red light therapy, peptide protocols and the Butler's interest in rapamycin, all under veterinary oversight.
We all get older, including, rather inconveniently, the Quartet. Bloomberg Business News recently sat down with the Butler to discuss the Manor's evolving approach to longevity and the increasingly sophisticated rituals surrounding the fur children's later years.
The conversation ranged from nutrition and mobility to red light therapy, peptide protocols and the Butler's interest in rapamycin, all approached with veterinary oversight and the understanding that longevity science remains an evolving field rather than a promise of eternal youth.
For the Butler, the objective is less about adding years at any cost than preserving the quality of the ones they have. Lady Petunia, meanwhile, is said to regard the entire subject of aging as both premature and slightly offensive.
Read the Bloomberg feature
ABC News' Nightline spent a morning with the Quartet and the Butler, following breakfast service from the marble island to the last licked bowl.
The Nightline segment traces the Manor's approach to canine healthspan — fresh food, selected supplements and, above all, attention.
Cameras, lights and a boom microphone were installed in the great room for the day. Lady Petunia was reported to have supervised the filming closely.
Watch the Nightline segment
The New York Times spent a morning with the Quartet, speaking at length with the Butler about the household's meticulous grooming rituals, including the painstaking art of hand-stripping each coat.
The New York Times spent a morning with the Quartet, this time speaking at length with the Butler about the household's meticulous grooming rituals, including the painstaking art of hand-stripping each coat.
The feature follows a process that is equal parts precision and patience, with every member of the Quartet attended to individually and every coat worked by hand to preserve its proper texture, shape and character. It is a standard the Manor takes seriously, even as the grooming budget continues to reach increasingly indefensible heights.
Off the record, the Butler was heard calculating that he may now be required to subsist on rice and water for the next month in order to keep the Quartet appropriately stripped, brushed and presentable.
Lady Petunia declined to comment on the household finances, though she appeared entirely satisfied with the arrangement.
Read in The New York Times
The Quartet has been selected to star in The Farmer's Dog advertising campaign, appearing across New York City's subway system and, quite literally, stopping traffic underground.
The Quartet has been selected to star in The Farmer's Dog advertising campaign, appearing across New York City's subway system and, quite literally, stopping traffic underground.
While the campaign was intended to celebrate four very well-fed fur children, it appears their perfectly groomed backsides are stealing the headlines. Rumps, bums, booties, whatever one prefers to call them, the Quartet's rear view is officially having a New York moment.
If you spot the Quartet on your travels, please take a photo or video and tag @thequartetofgothamcity, or send it directly to the Butler. The Manor would very much like to keep a record of just how far these famous little bottoms have traveled.
